Social media marketing Tips help increase traffic to your page and website. Over the past five or so years, social media marketers have reported both reach and engagement steadily declining.
According to Social Bakers, a post from the average Face book page will only reach 2 per cent of its audience. So if you have 100 likes, you’ll reach two. If you have one million likes, you’ll reach 20,000.
Most businesses do not have multi-million fan audiences so two per cent works out at a tiny number. And that tiny number is simply not enough to generate a return on their investment. The fundamental problem with organic social media marketing lies in the business model of social networks. Every network has to make money, and so tend to promote their own advertising products at the expense of organic exposure.
If you have a super-engaged audience or have built a community around your brand, organic social media can still deliver excellent results. But you typically have to do something a little out of the ordinary to get noticed.
That’s where a digital marketing company gets in the picture to help you get as many audiences as u can and get more exposure. Our world is changing at a rapid pace. Social media is playing an undeniably important hand in shaping not only advertising but also news and communication. With over 2 billion Facebook users worldwide, mobilizing social media as an arm of your marketing strategy is important. Through social media, customers can connect with brands, companies, and products in a way unlike ever before. This provides a unique opportunity for you to create brand loyalty through social media marketing.