EMAIL MARKETING SERVICES

WHAT IS EMAIL MARKETING?

Email marketing services have certainly been around forever and for good reason. It’s the most certainly a direct and effective way of connecting with your leads, nurturing them, and turning them into customers. Consistently winning out over all other marketing channels. With WAO Host we can certainly walk you through the entire process of setting up your email marketing strategy so that you can acquire leads and generate sales, 24/7.

Email marketing services is a highly effective digital marketing strategy of sending emails to prospects customers and current customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. Make messages resonate target people based on who they are and also what they seek or use from your website, product or company dealings.

BUILD A NEW LIST FROM SCRATCH

If you plan to use our email marketing services to communicate with an audience whose email address you might not have yet. Then you’ll need to start capturing email addresses and building your list from scratch. Fortunately for you, there is a 2-part formula for building your email list that is followed by WAO HOST the most successful email marketers around.

THE FORMULA IS:

A valuable incentive + simple subscription opportunities = large email list. While it is a little bit of a simplification, it’s also just logic. Regardless of how many subscription opportunities you present to a visitor or client. It’s unlikely they’ll act without a valuable incentive. And no matter how good your incentive is. You still need to make it simple for people to subscribe.

if you want to get them to join your list. The real question is, what makes for an amazing incentive? And how can you make subscribing to your list really simple and easy? While this is covered off in much more detail in our email list building guide.

INCENTIVES FOR BUILDING A LIST:

Compelling content – If you have a blog or produce content on your website. Then offering to send your best content to subscribers via email is a powerful incentive for them to join your list.

First-order discounts – If you sell goods through an online store. Then offering people a discount off their first order if they subscribe to your email list is an amazing incentive. Not only does it encourage people to subscribe, but gives them an incentive to purchase as well.

Free or express shipping upgrade – Offering free or upgraded shipping on your customers’ purchase is a great incentive to join your list. Not only is this offer highly relevant – particularly when offered during the checkout.

Process – but being able to get a desirable item into their hands quicker is a powerful motivator for people to subscribe.

SELECT FROM OUR DIFFERENT CAMPAIGN TYPES:

NEWSLETTER

An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest. A successful campaign is sent monthly and contains content around a particular theme such as products, stories, and business deals and promotions. If your goal is to keep in touch with a list of people you already know (i.e. existing customers), then a newsletter is the perfect type of campaign to send. It will certainly keep your business and your products top of mind and drive people back to your website.

For a deeper look at the key elements to include in your email newsletters. Check out our blog post on the anatomy of a perfect email newsletter

MARKETING OFFER

A marketing offer email is essentially any campaign you send with the goal of driving a direct response. This can take a number of different forms, including:

A campaign showcasing some of the latest stock and encouraging people to purchase. A campaign offering a discount or special promotion on your products or services. The campaign presents one of their products at a special, promotional price and includes a direct call to action to purchase. The green “Order Now” button. The marketing offer email is effective if your goal with email is to directly drive sales. It presents a product or discount offer and includes a direct call to action for people. To click-through to your website and make a purchase.

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