THE FORMULA IS:
A valuable incentive + simple subscription opportunities = large email list. While it is a little bit of a simplification, it’s also just logic. Regardless of how many subscription opportunities you present to a visitor or client. It’s unlikely they’ll act without a valuable incentive. And no matter how good your incentive is. You still need to make it simple for people to subscribe.
if you want to get them to join your list. The real question is, what makes for an amazing incentive? And how can you make subscribing to your list really simple and easy? While this is covered off in much more detail in our email list building guide.